CUs Breaking New Ground for Member Attraction, Retention

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Credit unions are breaking ground for new initiatives that may help them attract new members and hold on to the ones they serve. The $211 million Michigan Legacy Credit Union in Pontiac, Mich., is taking a completely different approach in delivering branch services to members and potential members, while the $5.3 billion Red stone Credit Union in Huntsville, Ala., partnered with a national retailer to attract new rural members and the $446 million Nutmeg State Financial Credit Union in Rocky Hill, Conn., worked with the state DMV to reach a new pool of members. Sharp declines in branch visitations led Carma Peters, president/CEO of MLCU, and her leadership team to develop an idea that may help redefine banking convenience.